investigating The subscription economy
Everything Has a Subscription Now.
Streaming, software, printers, cars, coffee, your own thermostat. Somewhere along the way, ownership quietly became a monthly bill. We’re here to read the fine print.
$1.1 trillion — the projected size of the global subscription economy by 2030.
The average household pays for 8.2 subscriptions · 86% of consumers underestimate their subscription spend · Streaming alone topped $100B in 2024 · You probably forgot one ·
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The gap between what we think and what we pay
8.2x
Average subscriptions per household
$86/mo
What most people think they spend
$219/mo
What they actually spend
About
The Monthly Fee is a sophisticated editorial publication about the rising subscription economy. How recurring revenue is reshaping what we buy, what we own, how we pay, and who really benefits.
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